Marketing and Public Relations (PR) are closely aligned subjects. The main difference is that marketing focuses on selling or promoting a product or service, whereas PR is concerned with maintaining a positive reputation for a company, organisation or person as a whole.
Marketing is a wide ranging subject including areas such as digital marketing, brand, advertising, retail, marketing communications, research and analytics, supply chain and consumer behaviour.
PR includes public communications theories, strategic public relations planning, media relations, public diplomacy and strategic communication, digital media, public affairs and advocacy, and research methods.
Marketing and Public Relations courses at Stirling help you to prepare for a career in the rapidly-shifting professional landscape in an age of 24/7 connectivity. Our range of courses include Marketing, Retail Marketing, Event Management and PR, with many offering work experience or consultancy project opportunities.